For years, the housing market has favored sellers—homes flying off the market, multiple offers, bidding wars. But lately, things are shifting. With more homes hitting the market, we’re starting to see signs of balance. So what does that mean for you if you’re thinking of buying or selling along the Carolina coast?
Let’s break it down.
1. Understanding the Market: Who Has the Leverage?
The housing market typically leans in one direction—toward buyers or sellers—based on supply and demand.
• Seller’s Market: When demand outweighs supply, sellers hold the power. Homes sell quickly, prices soar, and buyers often compete fiercely.
• Buyer’s Market: When there are more homes than buyers, the power shifts. Buyers can be more selective, negotiate terms, and even receive seller incentives.
Think of it like this: fewer homes = more competition. More homes = more opportunity.
2. Where Do Things Stand Now?
While many regions—including parts of Brunswick County—are still experiencing seller-friendly conditions, there’s no doubt that inventory is climbing in several key markets. That’s creating a more level playing field in some areas.
According to Lance Lambert, Co-Founder of ResiClub:
“Among the nation’s 200 largest metro area housing markets, 41 markets ended January 2025 with more active homes for sale than they had in pre-pandemic January 2019. These are the places where homebuyers will be able to find the most leverage or market balance in 2025.”
That shift gives buyers more breathing room—and options.
3. What This Means for Buyers and Sellers on the Carolina Coast
Whether you’re buying your first home in Oak Island or selling a beach property in Southport, the balance of power can influence your strategy. Here’s how:
For Buyers:
- More inventory = more choices
- Less pressure to make rushed decisions
- Potential for price negotiations or seller concessions
For Sellers:
- Homes still move quickly in desirable areas
- Pricing competitively and prepping your home matters more than ever
- You may need to offer incentives to stand out
4. Why Local Expertise Is Everything
Navigating this shifting market without a trusted guide? That’s like setting sail without a compass.
Real estate is local—and hyper-local expertise makes a world of difference. A knowledgeable agent can help you:
- Understand neighborhood-level trends
- Craft the right strategy based on local supply and demand
- Negotiate confidently, whether you’re buying or selling
Pro Tip: It’s not just about whether it’s a buyer’s or seller’s market. It’s about what’s happening right here, right now, in your community.
Bottom Line
The market may be rebalancing—but whether it favors buyers or sellers comes down to location. That’s where our local insight and client-first approach come in.
Curious about what the market looks like in Oak Island, Southport, or anywhere in Brunswick County? Let’s connect and chat strategy. We’re here to guide you—every step of the way.